Discovered on Shark Tank®, the Twist It Up 4.0 is the first and only modular twist comb ever created. Whether your hair is short, medium, or long, the Twist It Up 4.0 comes equipped with 3 switchable twist inserts to accommodate all hair lengths. This comb fits in your pocket, can be washed, and is perfect for anyone wanting to embrace their natural twist. With pressure, the Twist It Up 4.0 creates a more defined twist by twisting from the roots up and does so without absorbing any essential oils and creams – leaving hair healthy and not dried out. An instant salon styling tool essential, the Twist It Up 4.0 is a one-time buy, saves you money, and is ranked as the best Twist Comb for black hair on the market today.